"MAC AD is a like-minded joint-venture of five companies that share the common goal of establishing the first Mobile Virtual Network Operator (MVNO) in Bulgaria to co-operate with our expertise, resources and target markets.
We strive to create the first Mobile Virtual Network Operator (MVNO) in Bulgaria, making use of the already built mobile infrastructure and frequency resources. As pioneers in telecommunications, we believe that in a country like Bulgaria there is no room for more than three overlapping mobile networks with national coverage. At the same time, Bulgaria is one of the few in the world and in Europe where there are no virtual mobile operators in operation.
We believe that launching a virtual mobile operator will benefit all market participants. Mobile operators will make effective use of their network capacities. For the end user, it means innovative and flexible services,and for the state, an opportunity for sustainable development of the economy. We are convinced that the sharing economy is the new, innovative way of doing business, in which resources are saved, achieving faster development to the benefit of consumers and businesses."